BRAND IDENTITY | PACKAGING DESIGN
ROSEVE
ROSEVE
ROSEVE
The challenge
The challenge
The challenge
The mission was to craft a logo that seamlessly blends modernity with timeless charm, drawing inspiration from the iconic French lifestyle. The first launched product, the Hydrolate Water infused with Damascena Rose, epitomizes the essence of luxury and refinement that defines the Roseve brand.
The mission was to craft a logo that seamlessly blends modernity with timeless charm, drawing inspiration from the iconic French lifestyle. The first launched product, the Hydrolate Water infused with Damascena Rose, epitomizes the essence of luxury and refinement that defines the Roseve brand.
The mission was to craft a logo that seamlessly blends modernity with timeless charm, drawing inspiration from the iconic French lifestyle. The first launched product, the Hydrolate Water infused with Damascena Rose, epitomizes the essence of luxury and refinement that defines the Roseve brand.
The solution
The solution
The solution
In response to the brief, the approach involved a comprehensive exploration of the French cosmetics market. This included an in-depth analysis of the visual identities of prominent brands, with a focus on their narratives and legacies. Extensive research revealed that each French brand is deeply rooted in history and tradition.
Building on this understanding, the process centered on capturing the essence of Roseve. Inspiration was drawn from the brand’s embodiment of sophistication and elegance, represented by its heritage and refined identity. By integrating these elements, the aim was to encapsulate the timeless allure and distinguished tradition that characterize the Roseve experience.
In response to the brief, the approach involved a comprehensive exploration of the French cosmetics market. This included an in-depth analysis of the visual identities of prominent brands, with a focus on their narratives and legacies. Extensive research revealed that each French brand is deeply rooted in history and tradition.
Building on this understanding, the process centered on capturing the essence of Roseve. Inspiration was drawn from the brand’s embodiment of sophistication and elegance, represented by its heritage and refined identity. By integrating these elements, the aim was to encapsulate the timeless allure and distinguished tradition that characterize the Roseve experience.
In response to the brief, the approach involved a comprehensive exploration of the French cosmetics market. This included an in-depth analysis of the visual identities of prominent brands, with a focus on their narratives and legacies. Extensive research revealed that each French brand is deeply rooted in history and tradition.
Building on this understanding, the process centered on capturing the essence of Roseve. Inspiration was drawn from the brand’s embodiment of sophistication and elegance, represented by its heritage and refined identity. By integrating these elements, the aim was to encapsulate the timeless allure and distinguished tradition that characterize the Roseve experience.
The logo
The logo
The logo
The logo design aimed to balance modern luxury with timeless sophistication. Inspired by classic serif fonts in French branding, the approach focused on simplicity and luxury.
A custom font was developed, maintaining the thick and thin elements of serif typography while omitting the serifs to blend classic elegance with a contemporary edge.
The letter "o" features a stylized rose, serving as a standalone symbol that highlights the rose as a central motif in the brand identity, ensuring its prominence across the visual language.
The logo design aimed to balance modern luxury with timeless sophistication. Inspired by classic serif fonts in French branding, the approach focused on simplicity and luxury.
A custom font was developed, maintaining the thick and thin elements of serif typography while omitting the serifs to blend classic elegance with a contemporary edge.
The letter "o" features a stylized rose, serving as a standalone symbol that highlights the rose as a central motif in the brand identity, ensuring its prominence across the visual language.
The logo design aimed to balance modern luxury with timeless sophistication. Inspired by classic serif fonts in French branding, the approach focused on simplicity and luxury.
A custom font was developed, maintaining the thick and thin elements of serif typography while omitting the serifs to blend classic elegance with a contemporary edge.
The letter "o" features a stylized rose, serving as a standalone symbol that highlights the rose as a central motif in the brand identity, ensuring its prominence across the visual language.
© 2025 Michaela Krasteva. All right reserved.
© 2025 Michaela Krasteva. All right reserved.
© 2025 Michaela Krasteva. All right reserved.