CREATIVE & ART DIRECTION | MERCH DESIGN
CORPORATE STATIONARY
CORPORATE STATIONARY
CORPORATE STATIONARY
Bulstrad Life, a leader in life and health insurance solutions for both individual and corporate clients, entrusted the agency (Ideas Lab) each year with the task of designing their annual employee notebooks.
Bulstrad Life, a leader in life and health insurance solutions for both individual and corporate clients, entrusted the agency (Ideas Lab) each year with the task of designing their annual employee notebooks.
Bulstrad Life, a leader in life and health insurance solutions for both individual and corporate clients, entrusted the agency (Ideas Lab) each year with the task of designing their annual employee notebooks.
The challenge
The challenge
The challenge
The brief remained consistent each year: to design an exceptional and engaging notebook for the employees of Bulstrad Life. The final product always needed to align with their core motto: "You are important."
The brief remained consistent each year: to design an exceptional and engaging notebook for the employees of Bulstrad Life. The final product always needed to align with their core motto: "You are important."
The brief remained consistent each year: to design an exceptional and engaging notebook for the employees of Bulstrad Life. The final product always needed to align with their core motto: "You are important."
The solution
The solution
The solution
The notebook was set to launch in 2021, the year following the pandemic. 2020 had been a challenging year, with extended periods of isolation impacting people's emotional well-being. The concept behind the notebook was to highlight that experiencing a range of emotions is natural and that these emotions contribute to shaping who we are.
The notebook featured a collection of key positive and negative emotions, encouraging individuals to recognize and embrace them. To further support this, a specially curated playlist was included, designed to complement both positive and negative emotional states, fostering a deeper connection with one's feelings.
The notebook was set to launch in 2021, the year following the pandemic. 2020 had been a challenging year, with extended periods of isolation impacting people's emotional well-being. The concept behind the notebook was to highlight that experiencing a range of emotions is natural and that these emotions contribute to shaping who we are.
The notebook featured a collection of key positive and negative emotions, encouraging individuals to recognize and embrace them. To further support this, a specially curated playlist was included, designed to complement both positive and negative emotional states, fostering a deeper connection with one's feelings.
The notebook was set to launch in 2021, the year following the pandemic. 2020 had been a challenging year, with extended periods of isolation impacting people's emotional well-being. The concept behind the notebook was to highlight that experiencing a range of emotions is natural and that these emotions contribute to shaping who we are.
The notebook featured a collection of key positive and negative emotions, encouraging individuals to recognize and embrace them. To further support this, a specially curated playlist was included, designed to complement both positive and negative emotional states, fostering a deeper connection with one's feelings.
This is an actual corporate material created with affiliation of Ideas Lab.
© 2025 Michaela Krasteva. All right reserved.
© 2025 Michaela Krasteva. All right reserved.
© 2025 Michaela Krasteva. All right reserved.